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// Case Study · E-Commerce

Cynetia — luxury skincare, sold beautifully.

A luxury Korean skincare storefront that blends editorial content with commerce, plus a dedicated B2B wholesale funnel and embedded Stripe checkout — a store that looks premium and converts.

The challenge

Luxury beauty lives or dies on presentation, but a pretty store still has to sell — to two audiences. Retail shoppers expect an editorial, magazine-like experience; wholesale buyers need a different, business-focused path. The site had to deliver both without feeling like two disconnected products, and keep checkout fast and trustworthy throughout.

What we built

Editorial storefront

A premium, content-led shopping experience that fits the brand.

🏬

B2B wholesale funnel

A dedicated path for wholesale buyers, separate from retail.

💳

Embedded Stripe checkout

Fast, trusted payments without leaving the site.

📱

Responsive & fast

A polished experience on every device, tuned for speed.

🎨

Luxury UI

Design that signals quality and builds trust at a glance.

🔍

SEO-ready

Clean structure and metadata so the store can be found.

The stack

Next.js 14 E-Commerce Stripe Luxury UI

Built on Next.js for speed and SEO, with Stripe powering checkout — a foundation that keeps the store fast, secure, and easy to extend as the catalog grows.

The outcome

See it live at cynetia.us.

Building or upgrading an online store?

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